Introduction
Prathiba (ABP- GROUP) gives the platform to unique natural talent. The idea behind Prathiba is simple – which is what makes it so powerful is Your own platform to grow your talent. Learning will be fun. Everyone will shine!. In July 2018 I joined Prathiba as a Sr. UI UX Designer. My role covered brand strategy, writing, and design of both the visual identity system and the initial product interface.
Brand Strategy
Provide a unique platform to natural talent beyond the scope of the academic curriculum. We work towards creating exciting courses and recognition platforms for our students to explore, build and showcase their talent.
Provide a unique platform to natural talent beyond the scope of the academic curriculum. We work towards creating exciting courses and recognition platforms for our students to explore, build and showcase their talent.
Brand Mission
To help youngsters Enjoy, Enhance and Express their talent on the path to becoming a complete individual
To help youngsters Enjoy, Enhance and Express their talent on the path to becoming a complete individual
Brand Promise
A child's mind is like a blank slate, teaming with infinite possibilities. every child deserves the opportunity to enjoy, enhance and express his or her talent. Pratibha- the school of talent from the ABP Group - is an initiative to provide the platform
Why is Pratibha unique?
Exciting Content - Choose from a wide variety of unique topics. Over 200 video lessons in art and craft
Quality Assurance - Learn only from the best. Scientifically developed content by expert faculty
Structured curriculum - Choose your own lessons and learn as per your level
Easy to learn techniques - Step by step instructions, subtitles and guidelines
Anywhere, anytime access - Learn at your own convenience. Never miss classes
Lifetime subscription offers - Learn at your own pace. Watch as many times as you want. No renewal fees. Enjoy lifetime benefits
Strong Partnerships – Pratibha has partnered with several National/International bodies/organizations to create unique value propositions for its subscribers
Certificates - Digital course completion certificates, which will automatically get delivered upon completion of each course/topic. Never lose your certificates anymore!
Examination – Facility to appear for examinations with formal degree
Great National/International Platforms - Opportunity to publish name and content in magazines, National Contests, Certificates from the Global partners of Pratibha
Scholarships – Merit based scholarships
Expert workshops – Join live webcam sessions, chat with the experts, get your doubts cleared
Exciting Content - Choose from a wide variety of unique topics. Over 200 video lessons in art and craft
Quality Assurance - Learn only from the best. Scientifically developed content by expert faculty
Structured curriculum - Choose your own lessons and learn as per your level
Easy to learn techniques - Step by step instructions, subtitles and guidelines
Anywhere, anytime access - Learn at your own convenience. Never miss classes
Lifetime subscription offers - Learn at your own pace. Watch as many times as you want. No renewal fees. Enjoy lifetime benefits
Strong Partnerships – Pratibha has partnered with several National/International bodies/organizations to create unique value propositions for its subscribers
Certificates - Digital course completion certificates, which will automatically get delivered upon completion of each course/topic. Never lose your certificates anymore!
Examination – Facility to appear for examinations with formal degree
Great National/International Platforms - Opportunity to publish name and content in magazines, National Contests, Certificates from the Global partners of Pratibha
Scholarships – Merit based scholarships
Expert workshops – Join live webcam sessions, chat with the experts, get your doubts cleared
My Design Process
I decided to follow the company goal and aim of the company. Thinking process to make sure that my design decisions were supported by user research and feedback.
Job Stories
I used the Jobs To Be Done framework to explore different contexts and to understand their motivation and desired outcome.
Identifying and Prioritizing Pain Points
The next day I reviewed the recordings of the tests and jotted down each user’s pain point onto a Post-It. Then I used affinity mapping to group the pain points into similar categories on a whiteboard.
Then I prioritized each pain point based on its importance to the user as well as its importance to Prathiba. My assumptions of the importance to users were based on conversations with the existing and potential users.
Defining the Problem
I decided to tackle the three pain points that were both important to users and Prathibha. I redefined the points below.
Point 1: Discover-ability issue with how easy to we provide services to user in easy base because this case user is below 14 years kids
For the today’s condition it’s difficult to gathering all competition in one platform. We need to fix that with the icon to more understand.
Point 2: Users feel difficulty enjoying their hobbits with applications for user this completely challenging
Through the application we focus on the user should be enjoy the competition and not the fight with are application
Point 3: Users gets disturbed content with icons and colors
Through the application we mange instant of say that we mange the colors and icon work on that very point.y. When user they must need enjoying
Enjoying with Sign in Option
Result is
Task Flow
I also create the task flow to show how user book their services
Color
Takeaways
PRATIBHA is India's first holistic app to nurture and grow extra-curricular talent. Helmed by the ABP group, this initiative promises to create an exciting platform that will help youngsters Enjoy and learn exciting courses, Enhance their skills from anywhere, anytime, and Express their talent through a range of great platforms.
